What is velveeta cheese

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Act fast before they sell out. Save up to 50 percent on air purifiers, weighted blankets and more. Originally Velveeta was made from real cheese. Today, it's mainly whey protein concentrate, milk protein concentrate, milk, fat, and preservatives. By the Food and Drug Administration's standards, that's not real cheese—which is why the FDA forced Kraft to change its label from "cheese spread" to "cheese product. In the s, the first recipe calling for both the cheese spread and diced tomato-chile combination was published.

And that famous queso dip is still used today, especially at football and tailgating parties. Velveeta Shells and Cheese became an instant hit from Kraft since they were introduced to store shelves back in The brand just debuted a line of smaller-portion squares that can be used to cook up stuffed sliders and loaded baked potatoes. It certainly looks like cheese and can function as cheese in some respects, but still isn't actually the real thing.

As it approaches its th birthday, Velveeta is now made with whey protein concentrate and milk protein. The official list of ingredients as reported by Organic Authority include milk, water, whey, milk protein concentrate, milkfat, whey protein concentrate, and sodium phosphate.

Velveeta also contains 2 percent or less of salt , calcium phosphate, lactic acid, sorbic acid, sodium citrate, sodium alginate, enzymes, apocarotenal, annatto, cheese culture. The ingredient list for many kinds of cheese, by contrast, are simply milk, rennet, and salt. See the difference? Organic Authority says that whey isn't added to proper cheeses, because whey should already be produced during the traditional cheesemaking process. You may also have noticed that real cheese is often kept in the refrigerated section of the store and not on the shelf.

While the USDA notes that not all cheeses have to be refrigerated, this is still a significant detail. But in the end, Velveeta is still considered quite delicious by its legion of fans regardless of the ingredients list. Cheese food like Velveeta wouldn't be what it is today without sodium citrate, something that was discovered to transform cheeses decades ago. According to Discover , Swiss scientists and food tinkerers Walter Gerber and Fritz Stettler first shredded and melted Emmentaler, a yellow, medium-hard cheese named after the Swiss town where it was produced, and added it to a runny soup.

When the two ingredients made contact, the fat swam to the surface of the liquid and formed an unattractive and unpalatable layer of oil at the surface. But, when Gerber and Stettler added sodium citrate to the mix, the fat stayed put.

They could then melt and cool the resulting cheese product into a form they could slice. So, what exactly did sodium citrate have to do with all of this? Basically, the sodium citrate replaces calcium ions with sodium ions, making the casein proteins within the cheese bind with each other with less gusto.

Those weakened bonds then result in the spongy, cheese-like block known as Velveeta. Sodium citrate also happens to give this spongy chunk of cheese food its impressive shelf life. Now that you know what all goes into the making of what you've either judged to be disgusting or yummy Velveeta, would it surprise you to know that it was once thought to be health food?

Because protein-heavy whey is used to make Velveeta, Kraft marketed the thick yellowish-orange block of meltable goo in as something that would benefit the entire health-conscious family via Mental Floss. A black and white TV ad from that era described Velveeta as perfect for weight-watching adults, expectant mothers, and was even promoted as "extra good for youngsters", thanks to ingredients like protein, calcium, and phosphorous in the product.

Back in , Mental Floss reports, even the American Medical Association touted Velveeta as having "all the nutritional qualities to promote firm flesh. Nowadays, however, one hopes that we've come a bit farther when it comes to judging healthy foods. And if you feel like you've knocked yourself back a dietary step by eating a Velveeta-based dish or splurging on a cheesy Velveeta dip, you could always take a jog.

Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. In This Article Expand. What Is Velveeta Cheese? Is Velveeta Real Cheese? How Velveeta Is Made. Velveeta Recipes. Fast Facts Invented in Fat content of 18 percent Superb melting ability.

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