Show source. Show detailed source information? Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Consumer Electronics Sales and revenue of Sony worldwide by business segment Consumer Electronics Global digital camera manufacturers market share Consumer Electronics Shipments of digital still cameras by destination Consumer Electronics Quarterly unit sales of Sony's consumer electronics segment , by category.
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Seems like they are slowly retreating. Olympus will withdraw quickly in that list because in a year you don't have anymore distributors buying your products. They don't know what is the future and what is the production and they do not want to be left with a "dead system" in their storage that they can't sell. So they kill all the sales immediately without remorse. Here one of the major camera sales general stores that had Olympus with as large section as Canon and Nikon had Panasonic was just for a few glass shelf-units as square meter areas with all lenses, bodies and so on, made literally a overnight turn when the news about finalizing the deal was done.
The Olympus section was removed in two days period and it was dedicated to Canon. And make money by promotional positions that companies pay for own sections. The Sony staid as own, a one table with different bodies and lenses, at the back of the camera store. Would be interesting to know the balance between RF-mount units sold and Z-mount units sold. Canon sells a lot of M-mount and EF-mount units. M-mount is kind of through away customers, while they try more actively to keep EF customers loyal to continue with RF.
While Nikon Sales are "only" split between two mounts. The future is the ML FF mount, so thats where you want the volumes. Sony has an advantage in that they already have large volumes on e-mount, large volumes on both APS-C and FF cameras on e-mount. Canon mirrorless sales are near equal to Sony's, we know that. A good portion of E mount lenses are 3rd party. Virtually all Canon mirrorless lenses are made by Canon. This would be another advantage for Canon.
Yes Canon ML sales are near to Sonys. So unfortunately RF volumes are much smaller than e-mount. Thats one of the reaons 3rd parties have shown limited interest in RF mount, small volumes of RF sold so far, even if it has picked up somewhat last year.
On the contrary. They have such richness of lens propositions and many 3rd party companies who wants Sony to succeed long term. Canon ML is much more isolated and restricied in native lenses.
Hopefully RF mount will get sufficient volumes over time to attract more 3rd party support. You are making my point. Sony and Canon sold near same number of mirrorless cameras. And many Sony lenses the majority? So how is this not an advantage for Canon but bad for consumers? They are going to sell more lenses because of this strategy.
Ying Yon. So what is most likely the best selling mirrorless camera in the world is "going nowhere"? Ilza: Gone to mirrorless. If you are suggesting that Canon will not have something to garner interest as the M50 and M50 II get long in the tooth, then you are a poor student of history.
At the moment, those cameras are doing just fine and Canon has bigger fish to fry, but rest assured, they will get there. Like this one which is affiliated Amazon where the M50 is the 2 selling mirrorless camera to, behind the R6.
It couldn't be 2 if less than ONE person was buying it. The EOS M is being bought by people who want a single camera and lenses that are lightweight, compact, and affordable. They plan to use only that camera and lens es for the foreseeable future. That's correct. The EOS M system has been at the top of the global sales list among MILC systems for years and will continue to occupy that spot for the foreseeable future.
EOS M is not marketed and has not, for the most part, been sold to people who are obsessed with new camera models or new lenses every other month. That fits with what the articles over the past couple years have shown. Canon mirrorless sales are steadily increasing, while Sony's are decreasing or not increasing as fast. In the last quarter shown in the picture it appears Canon passed Sony in mirrorless sales. We'll see if that trend continued. And then again in Q4 or maybe it was a tie? When I were a young lad pre-digital Nikon didn't chase market share, they went after best quality well, second best after Leica.
Well, at least according to Thom Hogan, Nikon has now seemingly given up on market share, and focus solely on achieving profitability, while Canon, and to a lesser extent Sony, are still going after volume.
Going after volume may not be the best strategy on the long term. One has to decide position in this market and Nikon made it clear they are going to serve the mid to upper end market segment.
You need some volume for profitability - to get per unit costs down. Otherwise you have to go the Leica route and charge double the price to make a buck. I imagine Nikon, by targeting the top end of the market, anticipates making more profit off of lenses than cameras compared to Canon and Sony.
Were those not sold to get market share? Entropius Canon seems to be making a very healthy margin on RF glass - eye popping prices! Hopefully Nikon won't go too crazy with pricing. I don't really know what lenses "should" cost, but I appreciate their decision to make lenses with relatively conservative specs and fantastic optics at reasonable prices. Many cameras available on the market use Sony sensors I didn't know this until today.
Sony doesn't manufacture all their sensors. Taiwan Semiconductor Manufacturing Company makes a portion of Sony's sensors. No doubt greatly exaggerated by the DPR comments section. I googled it and there is an in-depth discussion about how much and why at personal-view. These companies don't have brand loyalties, if they need to sublet production to another that's capable of doing it, they will.
I don't consider it to be anything negative about Sony if they do. That's just business. And Sony still is the one designing the sensors, which is where the secret sauce lies anyway. So it surprises me to see a Sony fan ahem, Mike think they need to defend Sony, as if this is anything bad. Interesting to see you feel the need to follow me and school me all about TSMC. I have actually been to a TSMC fab. Have you? Once again you try to protect Sony, as if they need it.
But what's funny is that your argument was the wrong one. You wrote that Sony doesn't use TSMC that much for their sensor manufacturing, as if that's a bad thing. The right response was what Djehuty wrote, when he remarked that it's just business and nothing wrong with it.
But no matter what you got the response wrong. I think it's funny that you got defensive about Sony due to the fact that they use TSMC as a manufacturing partner, as if that's something bad.
There was no argument. I know in your mind there was an argument. But there really was no argument. Mike, LOL. Again with the personal insults. Which in debating means you are losing the substantive argument, no matter what you write. The debate is only in your mind. You want there to be a debate even when there is none. Mike, if there's no debate then why are you constantly responding to me? It takes two to debate. You are the second party. Luckily there is plenty of options to do so, as Samsung and Sony are in minority, even when Samsung marketing is in major league and Sony is more as a store own monthly flyers.
Mike, you could have stop being bully and insult other party. You and TRU are both bullies who are fighting instead debating with arguments. So stop it, both of you. You don't even know that debate is the civilized manner to communicate in the public forum. It takes skill and talent. And debate dies on the moment when parties goes personal of the other debater instead the topic. Yes the TRU did call you as fan and that is not an insult by any means , but you should have just ignore it and not to go full personal mode because that.
As he explained your logic and your arguments, while you just kept going with insults and personal remarks. Sorry guys, I just found it interesting Sony doesn't make all their own sensors. It is also interesting anyone would get upset about. WHY does it matter to anyone here? It should not. Is Instax folded into those Fuji figures? I'm not sure how they figure out market share Most of all, I'd love to see a thriving 3 horse race, the market is better off that way, and so are we as consumers.
Smaller formats kinda already have a horse race, I hope the SoCaNikony battle at the top continues. In this has dropped to 50 : Where'd you find those numbers Francis? Easiest way for you to look up is compare them with figures given from CIPA. Look at archival and compare to current and you will see a big change from to now nearly Next you will see how revenue of lens sales have changed and where lens revenue for 35mm cameras and larger is now nearly in favor of 35mm and larger.
But more importantly the loss in sales volume in lenses for 35mm and larger has been much lower than those for cameras with smaller sensors. From 17 million down to 5. So the market is indeed changing and people seem to be either switching, or more people in the lower end segment are giving up photography.
I was going by BCN which was my first mistake. Their numbers are worthless and skewed towards cheap cameras found in discount stores. Thanks for explaining. APS-C had lead by an order of magnitude for a couple decades and in just 6 years it seems the tide has changed significantly. It'd be interesting to counter the number of lens sales vs body sales to see how the so called attachment rate has changed, a higher attachment rate might actually be good news for manufacturers since AFAIK there's larger profit margins in lenses.
I'd expect lens attachment rate to see an uptick with the transition to mirrorless as well, but who knows how much that changes by brand People in the lower end are going to smartphones. The ones who remain interested in stand alone cameras tend to be the die hards This allows the camera companies to at least particmake up for the lost volume with higher profits per unit. We saw the same thing when the iPod and the associated ecosystem, and then later smartphones, took over most of the audio world.
What remained in the HiFi market were the high end audiophiles. These customers demand both high performance and great experience. Just like the camera market is and will be moreso in the future. If the camera market ever goes that niche I'd be very worried, fortunately there's both a professional and creative contingent to this market that I'm not sure would put up with some of the things that go on with HiFi, but yeah Impulses - "It'd be interesting to counter the number of lens sales vs body sales to see how the so called attachment rate has changed, a higher attachment rate might actually be good news for manufacturers ".
This has been much stable all around The lens ratio was 1. While currently : Lens revenue 35mm and larger: When looking at figures for lens revenue for 35mm and larger was: So that seems to again indicate that there is a shift of formats going on or that people using smaller sized sensor cameras are bailing out. OK, I need some advice for articles like this. Do you get the single serving packs or go right for the full-size Movie Theater Butter bags?
I favour mixing sugar and salt in the same batch as in all-together, not two separate lots Finally, a serious discussion Sounds like kettle corn, no? I've tried that bagged kettle corn, but nothing comes close to the real thing. Market share should be measured in revenue here. It varies by industry, but in the camera industry market share has traditionally been measured in terms of unit volume. Sony is an exception, they usually emphasize the value share. Anyway, volume share isn't unimportant, since it's a measure of the size of your customer base.
And a large customer base is a potential source of long-term revenue. It is not a surprise that Canon is still lumping their camera business toghether with print in the reports. They are trying to hide the very fact that a majority of their cameras sold are cheap old dslr or m mount cameras.
I remember some Sony fans used to brag about how many cheap Sony A's kept being sold year after year on Amazon. All of these companies have lower priced units in their mix. Now it is true that the Canon M series has been really successful for Canon, but that's to Canon's credit. Funny thing the critics of Canon also have repeatedly criticized Canon for their M series, yet Canon has shown them wrong.
But it seems some cannot accept that fact that Canon is still 1 and increasing its market share. And certainly Canon has had success with its higher priced models as well. Again, this contradicts what the critics have written.
People like cheap poopsauce, doesn't make them not cheap poopsauce. The M50 sucks but its also cheap, same reason the A sold but it makes more sense than doing free marketing for your favourite brand. This is obviously BS. The idea is that if you have a large base of loyal customers, then many of them will hopefully in the future move up to more expensive, higher margin products.
It's a long-term strategy, not just focused on at-the-moment profitability, which can be wildly fluctuating. Now, with the contraction of the camera market, a volume strategy may not be as good an idea as in the "boom" days years ago, but that's another story. Sounds like "sour grapes" to me. Bashing Canon all over this thread with negative comments will not change the facts. Canon is a huge elephant, and the noise from little ants doesn't bother them. So when the elephant wakes up, then watch out.
They have just started seriously with the R5 and R6. It's OK to love your favorite brand, but continuously bashing Canon erodes your credibility. There are plenty of other publications that show profits from selling digital cameras, ML or otherwise.
Start taking pictures! Rent an R5 with an L lens then report back. You compare 50 people who bought a Rebel to that one GFX owner. Or is it ? Sure they're cheaper sales, but they add up.
That's a bad thing. We want more to choose from, not less. It would be a much healthier market if the brands would houd each other in balance. Fujifilms biggest problems is not the looks, not the IQ, not the functions, but built quality and its poor customer support and bad service. It takes up to 3 month to get your camera back when it is in repair. One of the reasons I have left them. I can't speak to repair turn-around but I am very happy with my TX-4 whose build quality is top-notch.
Coming from the film world I am very pleased with my choice. I'm curious but where did you end up? This is for total cameras shipped. And yet Canon still had the largest market share increase by a good margin. Interesting info, but that won't change my purchasing decision in anyway, I am not too concern about who is on the top or the bottom of the list, i just pick the camera that I like, whether that's the best camera or the worst camera people rated it, it's my money and my camera, so only my own opinion and rating matters.
Um ok, not sure why it would - or why anyone would conflate sales numbers with purchasing decisions. BrightTiger Believe me. People does. Why there have been, and still is, such a big resentment toward all those "Nikon is dying" articles as it actually does hurt Nikon in the long run.
People get scared into thinking - If I invest into Nikon, will I still be able to buy a new Nikon lens in 10 years? But it also works in the oppesite direction. People are so into which manufacture is nr 1 course they feel that as long as their company is in front of some other company, their company won't faulter.
Which is absolutely not how thinks work, but that is for another discussion. I assume this is units shipped. Is it worth the hefty price tag? We take a look at the Cine, the high-end model in this series.
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It's not so much the fact that shipments nearly halved, but rather that 10 years previously, camera shipments peaked at an incredible million units. Perhaps of more interest to enthusiasts is the dramatic decline in shipments of DSLRs at the expense of increasing mirrorless units. Crucially, was the first year where more mirrorless cameras were shipped than DSLR. So, how is shaping up? If there was a phrase to sum things up then it would be: "not good, but not disastrous.
Perhaps of more interest is the split between DSLRs and mirrorless. Canon and Nikon have the former market sewn up, with Pentax desperately clinging on to whatever is leftover. The latter, however, is a complete free-for-all, as manufacturers battle to establish themselves in this emerging market.
Of the 2. This compares to where 3. There are some huge takeaways from nearly the first half of the year. Firstly, the value and shipments of DSLRs continue to implode. Not only are they shipping in significantly smaller numbers, but they are worth much less than the mirrorless market. DSLRs are rapidly becoming a small but still important camera segment.
Secondly, ILCs share an increasing proportion of total camera shipments as manufacturers ramp down compact production. Thirdly, mirrorless models are now the single most important segment by volume and value. The short story is that manufacturers have shifted production to mirrorless, and consumers are buying them.
Quite where the balance between consumers wanting them and manufacturers wanting to produce their lies remains to be seen. If you are a camera manufacturer not making mirrorless cameras, then you are in a rapidly contracting market. Pentax, take note. I previously commented on sales figures and how these align with CIPA shipment figures.
Canon was the best performing manufacturer last year. However, we are now halfway through the year. So, how are sales looking? In fact, Canon has had an exemplary start to the year at the expense of almost everyone else but particularly Nikon. In short, while DSLR sales continue to drop, Canon is shifting plenty of mirrorless cameras, something which Nikon is struggling to do.
As expected, is proving to be a pivotal year for manufacturers for a variety of reasons. First and foremost, the DSLR is dead in terms of significant revenue and profit generation. Less than a third comes from DSLRs, and that figure is dropping with each month. In the same way that compact cameras serve a niche, so does the DSLR.
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