In supporting the company, Investindustrial will leverage its vast experience and track record in the automotive industry, developed through a number of successful investments over the last 30 years, such as Aston Martin and Ducati. Morgan will continue to focus on its niche classic segment within the automotive sector, with bespoke manufacturing, hand-built products, and the use of ash remaining central to its strategy.
But we'll do exciting cars and there's space above the Plus Six. The Aero going has left a gap. Whatever we do next, you'll recognise it as a Morgan.
The Plus Six's development and tooling was actually paid for before Investindustrial arrived. Bizarrely, the Plus Six development was subsidised by the Advanced Propulsion Centre, a body funded by taxpayers and the UK car industry to support low-carbon tech. Because the Plus Six is vastly more economical than the old Plus Eight.
More cash will always be needed, even so. Hence the new ownership. What about other radical steps? Morgan was early onto the electric pitch with the Three Wheeler EV3, although that's on hold at the moment while the piston-engine one continues. It's no surprise that Morris doesn't feel the need to go into every industry tech and fad. Andrea C. We share with the Morgan family the belief that British engineering and brands are unique and have an important place in the world.
InvestIndustrial said it would help Morgan accelerate new product development and increase its global distribution and marketing. Jaguar Land Rover plans big UK investment. Classic motor car firm teaches students. Image source, Morgan. Image source, Blake Marvin. Start your Independent Premium subscription today. Recommended The thrill of renting a Morgan sports car for the day.
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