Be in the know with this inside scoop about what makes Breathless Cancun Soul so unique. Search Travel Market Report. Ruden Steve Gillick. Cancel Read the article. Photo: Marriott. Subscribe to TMR. View All. You can pretty much know what you're going to get at a Fairfield, since they all basically look the same. On the flip side, the properties are certainly nothing to write home about and Marriott's insistence in using horrid beige and orange-brown for exteriors really does not do the brands any favors.
Bottom line: Maybe timeshares are actually a good idea. But all the aggressive sellers who promise free tickets to Disney in exchange for sitting through a two-hour presentation make us distrust them. No, we don't think Marriott is trying to scam its Vacation Club members or "owners," as it calls them. Bottom line: We want to like Element, we really do. From the beginning, this brand was meant to be focused on sustainability and green travel. It provides travelers with eco-minded and wellness programs like bike-sharing and yoga classes — and it does so at a reasonable price!
But we have to be honest and say that, while we love Element's enthusiasm, the hotels are just so aesthetically unappealing. For example, we're torn between being happy to have an affordable accommodation option in Sedona and having the city's famous red rocks be tarnished by the beige-and-green block that defines all Element hotels. If you don't care what a hotel looks like on the outside and don't plan on spending too much time in the room, Element certainly is a good way to travel on a budget and with a lower footprint.
Bottom line: As the name of the brand suggests, these hotels are made specifically with international business travelers in mind. The idea is to provide business travelers with an experience that is unique to each location yet held to the same high standard. The reason this brand doesn't rank higher is not that it lacks anything per se but because it's not very practical for individual travelers. Unless you're looking for a place with meeting spaces, catered food and other business-specific needs, a short-term apartment rental will give you a homier feel and more comfort.
Though one of the oldest and most well known brands in the portfolio, Sheraton doesn't really stand out from the competition in any way. Some of its properties are great and offer a comfortable, upscale stay. But if you were blindfolded and taken into a Sheraton, you wouldn't be able to guess the brand of your hotel if your life depended on it. For people who don't mind generic hotels, there isn't anything terribly wrong with this brand.
Bottom line: Aloft is a subsidiary of W, a Marriott brand that we will discuss in a little bit. The branding of Aloft doesn't always work, with its forcefully modern architecture and neon lights sometimes making it look like it could be the setting of "Blade Runner. In any case, we give it points for trying to avoid being boring and generic without overdoing it. Bottom line: At almost years old, this was the brand that started it all.
As can be expected from someone so senior, the brand changes its mind from property to property. This means that there is very little consistency. Some Marriott Hotels inspire shoulder shrugs while others are surprisingly innovative and fun.
The Marriott Marquis Houston, for example, has an unusual pool that consists of a lazy river in the shape of Texas. We love a hotel that isn't afraid to go big on frivolity. While, sometimes, we don't want to be in Thailand at a hotel that feels like it could very well be in Madrid, we certainly get the European appeal.
Plus, the AC Hotels interiors tend to be stylish and fun, and they're also pretty affordable for the quality they offer. The brand originated in Canada and primarily operates in North America, though it has expanded to other continents as well. Discover the essentials of balanced travel. Explore element. Harrison, New Jersey. Guanacaste, Costa Rica. A distinctive collection of hand-selected hotels, ranging from boutique to luxury, each offering unique perspectives on design, craft and hospitality.
Explore Autograph Collection. Visionary properties that reflect originality, genuine hospitality, cultural authenticity and thought-provoking design. Explore Design Hotels. Nesjavellir, Iceland. An exceptional collection of independent hotels and resorts with unique personalities and spirit. Stay independent. Explore Tribute Portfolio. Explore Our Brands. Discover Classic brands, time-honored hospitality for the modern traveller.
For those who lean towards memorable experiences with a unique perspective, we offer our family of Distinctive brands. Bespoke and superb amenities and services Discover popular luxury hotels in destinations around the globe that offer unparalleled service and amenities. Classic Luxury. The Ritz-Carlton Legendary service creates experiences so exceptional our guests can return simply by closing their eyes.
Regis Where exquisite immersive experiences, impeccable service, modern indulgence and refined taste define every stay. Bora Bora. JW Marriott Enriching experiences thoughtfully crafted by associates who truly love what they do. Back to top. Distinctive Luxury. Ritz-Carlton Reserve Rare estates, set apart from the world, where heartfelt care is felt at every turn.
Krabi, Thailand. The Luxury Collection A curated ensemble of the world's most iconic hotels that truly define their destinations. Elciego, Spain. W Hotels An iconic lifestyle brand that boldly colors outside the lines of luxury.
New York City. For an explanation of our Advertising Policy, visit this page. Different destinations attract different types of travelers, with varying needs, tastes and, perhaps most importantly, budgets. For more TPG news delivered each morning to your inbox, sign up for our daily newsletter. Marriott is well known for its portfolio of luxury properties that includes iconic brands such as the Ritz Carlton and St.
After acquiring Starwood Hotels, Marriott owns some of the most aspirational hotels, including several all-suite properties in exotic locations such as the Maldives and Bora Bora. Still, there can be a pretty big difference between the brands at the top of this category and those at the bottom. The St. Regis brand is known for a few quirky traditions, including the daily Champagne sabering ceremony where guests are invited to enjoy a glass on the house and the signature Bloody Mary each property offers, in honor of the King Cole Bar at the St.
Regis New York , where the Bloody Mary was first invented. The properties also have a family traditions program, so little ones often receive toys and many properties have kid clubs — sometimes ones that are complimentary for guests.
Reviews: St. Regis Maldives , St. Regis New York. Ritz-Carlton properties often feature a much more modern design than St. Regis hotels without compromising any five-star luxury. Ritz-Carlton Reserve properties are even more luxurious and exclusive than their standard Ritz counterparts and are often in remote and secluded resort destinations. At Edition hotels, natural wood, light colors and high ceilings reign. The biggest drawback of the Edition brand is its still relatively limited footprint, though the hotels are rapidly proliferating in major cities all over the globe.
The Luxury Collection a legacy SPG brand is an incredible grab bag of high-end properties that feel more like independent boutique hotels than members of a brand with rigid standards. These tend to be relatively expensive and high-category hotels. W might be the most divisive hotel brand in existence. However, the brand is turning a page in its brand book and moving toward a balance of nightlife and daytime wellness — blessedly with more natural light.
This often resonates with younger travelers or those who actively seek out nightlife, but plenty of people including TPG himself outgrow the brand at a certain point and opt for something a little quieter and more refined. Plenty of locations, including the Marriott Marquis Chicago , are recently renovated and updated for the 21st-century traveler.
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